Food Industry
Industry: Email Alert RSS FeedBob Evans retains Eire as new agency
Nation's Restaurant News, June 15, 1992
COLUMBUS, Ohio - Following an agency review, Bob Evans Farms Inc., the 268-unit family operator here, has named Eire Partners Inc. of Chicago its agency of record to oversee the chain's $17.7 million advertising account.
Eire Partners, which bested WPP Group's J. Walter Thompson for the Bob Evans account, succeeds Campbell-Mithun-Esty, Chicago.
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Eire Partners also handles the creative assignment for Bob Evans' General Stores, the company's three-in-one operation featuring a restaurant, a bake shop and a gift concession stand, and its new Cantina Del Rio, a casual Mexican dinner-house concept.
COPYRIGHT 1992 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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