Food Industry
Industry: Email Alert RSS FeedBK aims for "Lion" share of kids market
Nation's Restaurant News, June 27, 1994
MIAMI -- In its biggest movie promotion ever, Burger King is aiming to get its lion's share of the kids market with its tie-in to the Disney flick "The Lion King."
Through July 24, Burger King is offering Whopper family value meals at $2.99 and $1.99 kids meals that feature one of seven movie figure premiums. The Whopper value meals sell with "king-size" fries and special-edition 32-ounce collectors cups.
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The promotion also features the sale of Lion King soundtracks at participating restaurants and a sweepstakes aimed at the Hispanic market.
COPYRIGHT 1994 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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