Food Industry
Industry: Email Alert RSS FeedAmex, Forte Hotels ink pact
Nation's Restaurant News, Jan 13, 1992
NEW YORK -- American Express Travel Related Services, the credit-card arm of the financial services conglomerate, has sealed a marketing agreement with the U.K.-based Forte Hotels that will promote the lodging chain to Amex cardmembers.
Amex will publicize Forte Hotels through newsletters and direct marketing programs, the company said. Special services will also be developed for Forte Hotels' customers, while guests will be encouraged to pay with Amex cards.
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The programs will be launced in Forte Hotels in England and Europe this month.
COPYRIGHT 1992 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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