Food Industry
Industry: Email Alert RSS FeedKettle Restaurants rolls homey radio ads
Nation's Restaurant News, Jan 11, 1993
HOUSTON -- Kettle Restaurants is using a down home approach complete with guitar twanging and voice-overs by Peg Phillips, the general store proprietor in the network hit "Northern Exposure," to promote the chain's homestyle cooking.
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Phillips pushes a breakfast buffet, and cites the chain's appeal for lingering lunches and late night amenities in three, 60-second spots dubbed "Satisfaction," "Swig of Tea" and "After the Show." Created by Black, Gillock & Langberg, the spots broke in late December in Houston and Oklahoma in seven of the chain's 49 ads.
COPYRIGHT 1993 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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