Food Industry
Industry: Email Alert RSS FeedPepsi unveils new logo, package design
Nation's Restaurant News, Oct 7, 1991
SOMERS, N.Y.--For the first time since 1973, Pepsi-Cola has unveiled a new product logo, which is slated to appear on its Pepsi, Diet Pepsi and caffeine-free Pepsi products.
In addition, the new graphics, which feature a modern italic typeface and a more streamlined version of the Pepsi red, white and blue "swirl," will also be incorporated into all company communications and packaging.
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According to Pepsi-Cola, the new graphics will make their debut in a Providence, R.I., market. The soft-drink titan says it expects the design to reach international markets by 1992.
COPYRIGHT 1991 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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