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Nation's Restaurant News, Oct 11, 1993
Award-winning advertising wasn't enough for Carl Karcher Enterprises to keep its $25 million Carl's Jr. account in the hands of Goodby, Berlin & Silverstein, San Francisco. Citing creative differences, the two split, and now the account is up for review. Goodby, Berlin & Silverstein continues to handle Chevy's Mexican Restaurant.
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Get your apple up; October is National Apple Month! The International Apple Institute is looking for creative apple use in foodservice operations; first place will be awarded $500. Call (703) 442-8850 for more information.
COPYRIGHT 1993 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
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