Pollo Rey's colorful design creates a Mexican fiesta

Nation's Restaurant News, Oct 6, 1997 by Carolyn Walkup

While Pollo Rey's primary target market is between the ages of 18 and 35, its customers span a much wider age range. A new children's menu is in place, and certain store accents, such as pinatas and clay doll heads glued to light fixtures, usually catch the child's eye.

The company hopes to expand to other Midwestern and Mid-Atlantic cities after building out the Chicago market. "There are hoards of competitors in this segment in California," Velasquez said. "There is very little competition in some other areas."