Food Industry
Industry: Email Alert RSS FeedBK clocks hot tie-in with Disney flick
Nation's Restaurant News, Nov 22, 1993
MIAMI -- Burger King expects to move about 6.6 million watches through its tie-in with the animated Disney release "Nightmare Before Christmas" that pushes the chain's new Everyday Value Menu.
The promotion features four ghoulish watches priced at $1.99 and is supported through television spots that spoof the classic Christmas, "A Visit from St.Nicholas" aka: 'Twas the Night Before Christmas.
Most RecentFood Articles
The tie-in runs through Dec. 5. The Tim Burton film, which boasted top ticket sales for weeks just after its release, is expected to play well through the holidays.
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article


