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Industry: Email Alert RSS FeedBK clocks hot tie-in with Disney flick
Nation's Restaurant News, Nov 22, 1993
MIAMI -- Burger King expects to move about 6.6 million watches through its tie-in with the animated Disney release "Nightmare Before Christmas" that pushes the chain's new Everyday Value Menu.
The promotion features four ghoulish watches priced at $1.99 and is supported through television spots that spoof the classic Christmas, "A Visit from St.Nicholas" aka: 'Twas the Night Before Christmas.
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The tie-in runs through Dec. 5. The Tim Burton film, which boasted top ticket sales for weeks just after its release, is expected to play well through the holidays.
COPYRIGHT 1993 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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