Food Industry
Industry: Email Alert RSS FeedBK clocks hot tie-in with Disney flick
Nation's Restaurant News, Nov 22, 1993
MIAMI -- Burger King expects to move about 6.6 million watches through its tie-in with the animated Disney release "Nightmare Before Christmas" that pushes the chain's new Everyday Value Menu.
The promotion features four ghoulish watches priced at $1.99 and is supported through television spots that spoof the classic Christmas, "A Visit from St.Nicholas" aka: 'Twas the Night Before Christmas.
Most RecentFood Articles
The tie-in runs through Dec. 5. The Tim Burton film, which boasted top ticket sales for weeks just after its release, is expected to play well through the holidays.
COPYRIGHT 1993 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
Brought to you by CBS MoneyWatch.com
- 10 Best Places to Retire
- Companies with the Best 401(k) Plans
- Most Important Document for Your Heirs? It's Not Your Will
- Video: Should You Expect to Retire Rich?
- Over 50? Here's How to Get (and Keep) a Great Job
Most Recent Business Articles
- Your feedback
- Why fly solo when an executive assistant can accelerate your CLNC® business?
- The CLNC® mentors held the key to my first case and to my CLNC® success
- Atlanta CLNC® 6-day certification seminar photo gallery—plus sign up today for spring 2009 to save $100.00
- Announcing the 2009 NACLNC® conference keynote speaker, Stedman Graham: move like a maverick for breakaway CLNC® success at the 2009 NACLNC® conference
Most Recent Business Publications
Most Popular Business Articles
- Using object-oriented analysis and design over traditional structured analysis and design
- Big Fish Games Migrates Upstream to Fisher Plaza; High Growth Online Gaming Firm Vaults Fisher Plaza Occupancy Rate Above 90%
- Top of the line: some of the world's most well-respected doctors practice in South Florida. A guide to choosing the best physician specialists - Top Doctors in South Florida
- Sand filter basics: high-rate sand filters can be confusing for those new to the business. Understanding valve modes is the key
- BEHR Paints Introduces a Colorful New Way to Paint and Prime All in One with BEHR Premium Plus Ultra™ Interior
Most Popular Business Publications
Content provided in partnership with
Sponsored by Merrill Lynch