Food Industry
Industry: Email Alert RSS FeedMetromedia inks Bennigan's U.K. deal with Bass
Nation's Restaurant News, Feb 12, 1996
DALLAS - Metromedia Restaurant Group here has signed a deal with a division of Bass PLC of Britain franchising of the Bennigan's casual-dining concept in the United Kingdom.
Bass Taverns, which has more than 4,000 pubs in the U.K., will develop at least three Bennigan's in the next few months.
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The agreement is an expansion of Metromedia's strategy to build franchised Bennigan's overseas. Last year the company signed its first pact with the Tong Yang Group of South Korea for development of the concept there. One Korean unit is now open.
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