Sports Publications

Bowhunting sales 101: gun shop

Shooting Industry, Oct, 2003 by Carolee Anita Boyles

The Two-Season Shooting Shop

There's no doubt that adding bowhunting to your shop takes an investment of both time and money. But if it didn't, then everyone would do it, and there wouldn't be any profit for you.

Take the time to learn the bowhunting side of the industry, add the products you need and back them up with service. You'll become a two-season shop for your gun and bowhunters, providing them with the service they need and adding dollars to your bottom line.

[ILLUSTRATION OMITTED]

BOWHUNTING MARKET
API Outdoors                    293
Bear Archery                    294
Beman USA                       295
Bodoodle Inc.                   296
Bohning Co. Ltd.                297
Bracklynn Archery               298
Browning                        299
Buck Stop Lure                  300
Buckmasters                     301
Buckshot Tree Stands            302
Chuck Adams Bowhunting          303
Darton Archery                  304
DoskoSport                      305
Easton Technical Products       306
Easton Tru-Flite                307
Fambeau                         308
Fred Bear Equipment Co.         309
Game Tracker                    310
Golden Eagle Archery            311
Golden Key-Futura               312
High Country Archery            313
Highlander Sports               314
Horton Mfg.                     315
Hoyt U.S.A.                     316
Hunter's Specialties            317
J. Stewart Wild Calls           318
Kinsey's Archery Products       319
Kolpin Mfg.                     320
Mathews Inc.                    321
McKenzie Targets                322
McPherson Archery               323
MTM Molded Products             324
Muzzy Products Corp.            325
Neet Products                   326
New Archery Products            327
North American Archery Group    328
O.H. Mullen Sales               329
Outland Sports                  330
Pete Rickard Inc.               331
Precision Shooting Equipment    332
Primos                          333
Pro Release Inc.                334
Reflex                          335
Robinson Laboratories           336
Satellite Archery               337
Saunders Archery Co.            338
Scent Shield                    339
Straight Shot Archery Products  340
TailorMaid Archery              341
Trebark                         342
TRU Ball                        343
Tru-Fire                        344
Wasp Archery Products           345
Xi Compound Bows                346

RESOURCES FOR NEW BOWHUNTING DEALERS

ATA Trade Show

January 22-25, 2004

Indiana Convention Center

Indianapolis, Ind.

(866) 266-2776

www.archerytrade.org

CSI Sports 2004 Hunting Show

February 8-10, 2004

St. Cloud Civic Center

St. Cloud, MN

1-800-328-7087