SHOT Show® 2005: the shooting, hunting, outdoor trade show and conference

Shooting Industry, Dec, 2004 by Carolee Anita Boyles

Additional Seminars

In addition to SHOT Show University, a number of seminars will be held at the convention center during the show.

The seminars are: "ATF/NIC/FFL Open Discussion," "Civil Liability Resulting From The Misuse Of Firearms Legally Sold In Your Place Of Business," "Paintball--Cashing In On The Number One Extreme Sport," "Clicking Your Way To Greater Profits," "Twenty Proven Tactics To Promote Your Business," "Airborne Lead Management," "Shopping On The Dark Side," "Detecting And Avoiding Illegal Straw Purchases," and "The Airsoft Phenomenon--Your Key To Higher Profits."

SHOT SHOW[R] UNIVERSITY[SM]

Jan. 27, 2005

Las Vegas Convention Center

Registration: www.nafr.org

Manage Your Image And Deliver Your Message! Creating Positive Media Relations

8:30-9:30 a.m., Room N219

Dealers will learn to use the media to their advantage, and will learn techniques that ensure the best possible chance of successfully delivering key messages during media interviews and crisis-type events. Dealers will have an opportunity to practice and see themselves on TV during an actual interview.

Change, Challenge And Opportunity--Retailing In The 21st Century

9:30-10:45 a.m, Room N223

This seminar focuses on how and what retailers from outside the shooting sports industry have done to grow and prosper in the face of big-box competition.

The ATF Retailer Inspection Process

10:45-11:45 a.m., Room N219

Eventually, every gun dealer will be inspected by ATF. An ATF inspector and a former compliance manager of a major retailer will discuss the DOs and DON'Ts that will help dealers pass their next ATF inspection.

Growing Your Business In Today's Competitive Environment

12:30-2 p.m., Room N223

A panel of highly successful firearm retailers will share proven strategies that have helped them attract new customers, gain market share and enhance their profitability.

Firearms Thefts From FFLs

2-3 p.m., Room N228

4-5 p.m., Room N228

An ATF's stolen firearms manager and an industry loss prevention director will discuss emerging crime patterns and what dealers can do to reduce the chances of becoming a victim. These experts will provide information on vulnerabilities, what dealers can do to protect their stores from being a target, and will review the latest technologies in the area of retailer security.

Marketing Your Business In The 21st Century

2-3 p.m., Room N229

Many retailers have seen dramatic increases in customer counts, as well as increased sales and profits, by advertising on cable TV. A panel of independent retailers will share their success stories.

Detecting And Avoiding Straw Purchases

3-4 p.m., Room N229

An ATF special agent will share some of the tactics being used to illegally acquire firearms from licensed FFLs. Learning to detect and avoid illegal straw purchases can help dealers recognize and deter this illegal type of transaction. Every attendee will receive a "Don't Lie for the Other Guy" video and a retailer kit.

Thriving With Inventory Automation

3-4 p.m., Room N227

4-5 p.m., Room N227