Woolrich: names new staff members

Shooting Industry, Jan, 2004

Lederle Eberhardt is the new vice president of merchandising and design for Woolrich. Eberhardt is responsible for product design and merchandising for all men's and women's wholesale apparel.

Eberhardt joined Woolrich in 1995 as a merchandise manager for women's sportswear. She then became women's senior merchandise manager and in 2001 was named senior merchandise manager.

Eberhardt spent 11 years with Sara Lee Knit Products, completing her tenure with them as senior merchandise manager. She received her B.S. in textile design from Clemson University.

Tim Joseph has been named Woolrich's director of marketing and media. He is responsible for all corporate marketing and advertising in addition to continuing to oversee Woolrich's catalog and Internet business.

Joseph joined Woolrich in 2000 as director of the firm's catalog division. In 2002, he became responsible for Woolrich's Internet operation. Prior to Woolrich, Joseph was creative director for the fishing, hunting, gifts, travel, clothing and home furnishing divisions of Orvis. Before Orvis, he was director of publication and advertising at Drew University in Madison, N.J. He began his career working for advertising agencies in Pittsburgh, Penn.

Jerry Ringer is the new vice president of sales and domestic licensing for Woolrich. Ringer comes to the company after serving as vice president and general manager of Swiss Army Brands, Victorinox Division. Before that, Ringer was executive vice president of Pringle of Scotland. He has extensive apparel and footwear experience with both Timberland and Izod LaCoste.

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