The power of promotion: is your store a "must shop" destination? Building that type of image is vital to long-term success

Shooting Industry, Feb, 2003 by Ray Oeltjen

The Clinton administration's support of the Brady Bill, among other anti-gun laws, became the motivation for Carter's involvement in defending the Second Amendment. His tireless efforts have elevated him to a leadership position on gun rights, not only in Texas, but also for the entire nation.

He has spent the last decade working with politicians and government agencies across the country to streamline and simplify gun laws and regulations. This includes improvements to the National Instant Criminal Background Check System. His overall efforts have contributed greatly to continuing the right to bear arms, and made life a bit easier for shooting sports retailers and their customers all across the country.

As the Carter's Country stores move through their fifth decade of successfully serving hunters and shooters across Texas, there is little doubt the legend will live on. Honesty, integrity, a passion for the sport and down-home common sense has been the company's trademark. All this, combined with a unique understanding of the power of promotion, will likely ensure a long and bright future for Carter's Country. As Ol-Bill Sez, "Going to Carter's Country is like shooting the ground. You just can't miss!"

Worth The Effort

Jay's Sporting Goods and Carter's Country Shooting Centers are two of America's premier shooting sports retailers. In many ways, they are quite different and unique from each other. Yet, they are strikingly similar in their ability to understand their customers and provide the products and service to meet their customer's needs.

Each business has successfully created a lasting image of who they are and what they stand for. The creation of that image has given them something money can't buy. It has given them the respect and devotion of thousands of loyal customers. That makes it worth the effort -- and it is truly the power of promotion.

The Author

Ray Oeltjen

High Sierra Consulting

(503) 648-9364