Mossy Oak partners with Benelli, Cabela's

Shooting Industry, March, 2005

Mossy Oak Brand Camo announces a licensing partnership with Benelli USA Corp. and Cabela's. Through the collaboration, Benelli Super Black Eagle semiauto and Nova pump shotguns in Mossy Oak's New Break-Up pattern will be available only at Cabela's retail stores.

Mossy Oak has also announced a partnership with Jennings Archery, authorizing the use of Mossy Oak's New Break-Up pattern on Jennings bows.

Mossy Oak also announced its involvement with the Scholastic Clay Target Program (SCTP). Mossy Oak officials said the involvement with the SCTP is an important step toward positively impacting the youth shooting movement.

"Our overall goal is to assist in promoting responsible gun ownership, academic rewards and citizenship projects that will ultimately give our young shooters a chance to excel in a sport that can be enjoyed for a lifetime," said Jim Porter, of Advanced Marketing Specialists and shooter for Mossy Oak, who is heading up the initiative for Mossy Oak.

For more information, contact Mossy Oak at 1-888-MOSSYOAK, www.mossyoak.com.