Rossi launches Youth Hunter Program

Shooting Industry, July, 2004 by Russ Thurman

Rossi's Youth Hunter Education Program is in full operation. The program is designed to allow certified Hunter Education Trainers to obtain firearms for training at a special price as well as materials to aid in training.

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"We already have taken our first order from a certified trainer," said Keeva Segal of Rossi/BrazTech. "Our market research has told us that our average consumer is getting older. At Rossi, we are actively working to attract new, young hunters and shooters into the marketplace. The same research also told us that the instructors out there have been waiting for a program like this."

Qualified trainers can apply for the program online at www. rossiusa.com. For more information, contact Rossi at (305) 474-0401.