Bear Enthusiast Marketing Group hires director, team member

Shooting Industry, August, 2005

Bear Enthusiast Marketing Group announces hiring Mike Wills as senior account director. Wills manages Bear's newly formed Midwest regional sales office. His responsibilities include business development and account management, with special emphasis on the shooting sports, automotive aftermarket and hardware industries.

Wills has directed the marketing communications for numerous outdoor companies, including Marlin Firearms, Ithaca Guns, LaCrosse Footwear, Trijicon Inc. and Mountaineer Archery. He comes to Bear from White Rifles Muzzleloaders, where he served as vice president of sales and marketing.

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Bear also announces that Kate Wilkinson has joined its public relations and marketing team. Wilkinson has broadcast news experience, having worked with regional NBC and PBS affiliates in Southern California and Minneapolis, Minn.

Wilkinson is a Cum Laude graduate from Azusa Pacific University with a degree in communication and cinema broadcast arts.