RSR holds E-Show II, reports online sales exceed expectations

Shooting Industry, Sept, 2005

RSR Group Inc. announces it successfully concluded its 2nd Virtual Trade Show, E-Show II, in July, reporting the event produced "impressive results."

"We are extremely pleased with the success of E-Show II," said Bob Steger, RSR president and CEO. "Not only did we exceed our sales expectations during this online event, but participation was at an all-time high."

RSR is the first company in the shooting sports industry to hold an online event of this nature. RSR reports that dozens of industry manufacturers and vendors took part in the RSR E-Show II, which offered special opportunities, reduced pricing on selected merchandise and special programs.

During the event, customers who logged onto E-Show II could order online 24 hours a day and browse through "virtual booths from the comfort of their own stores." Daily prize drawings and show specials also were held during the show.

RSR says the concept for the Virtual Trade Show has been well received because of the convenience it offers participants.

For additional information, contact RSR Group Inc. at 1-800-541-4867 or visit www.rsrgroup.com.