Custom colored guns and accessories hot sellers

Shooting Industry, Sept, 2008 by Lisa Parsons-Wraith

Black polymer pistols and shiny, stainless steel revolvers were standard equipment for serious shooters in recent memory, but those classics are beginning to take a backseat to more colorful firearms. Guns and accessories in non-traditional colors and materials are a hot ticket right now and no one is embracing them more than women.

Color is hot in the fashion world, which means women are accustomed to brightly hued clothing, shoes, purses and personal accessories. It's only natural that women would seek out color in their favorite shooting pastime, and manufacturers are doing their best to provide shooters with the products they crave.

The color trend is great news for dealers, because it means women are once again in the market for new guns. Their trusty stainless steel revolver now looks bit dull compared to some of the brightly colored new guns on the market. Since it's tough to wear out a gun. fun and fashion are great ways to get women to purchase new firearms, and colored guns and accessories nicely fit that bill.

Fred Ludington, owner of Ludco Gun Shop in Parker City, Ind., said the Pink Lady from Charter Arms has been a very successful gun in his store.

"Every time I order some, it doesn't take a whole lot of time to sell them out," Ludington said. "I think the color appeals to women and I've had fairly good luck selling the red-and pink-frame guns from Charter."

The Pink Lady is a variation on Charter Arms' popular .38 Special Undercover Lite aluminum frame revolver. It is compact with a 2" barrel and is ultra-light-weight at a mere 12 ounces. It sports fixed sights, a traditional spurred hammer and a three-point cylinder lock.

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In addition to being 100-percent American made, the color choices are sure to make it appealing to your customers. Women can express their personal style with the Pink Lady. The Undercover Lite in red and, for those customers who like a little bling, the Goldfinger version.