Beretta billboards Bucks promotion

Shooting Industry, Sept, 2008 by Russ Thurman

To help boost its sales of shotguns this fall, Beretta USA launched its Beretta Bucks promotion on Aug. 1, which offers customers a free Beretta shopping spree.

Customers who purchase any Beretta Urika 2, Xtrema 2, 686 White Onyx, 687 Silver Pigeon II or 687 Silver Pigeon V shotgun will receive up to $300 in Beretta Bucks that can be redeemed online at Beretta USA's e-Store for Beretta clothing, accessories or pro shop products. The promotion runs through Dec. 31,2008.

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"The promotion offers customers an additional incentive to buy one of our shotguns for the hunting or holiday season," said Patrick McDonald, vice president of sales and marketing. "This . promotion also provides a free and easy way for our customers to experience some of our other products, like Beretta clothing and accessories."

Visit www.berettausa.com for more information.