Sierra: the bulletsmiths - B.H.H. Management Inc. Sierra Bullets

Shooting Industry, Dec, 1992

TRADITION ... QUALITY ... PRECISION

THREE STRONG WORDS THAT DESCRIBE SIERRA BULLETS|R~

Over the past 46 years Sierra Bullets|R~ has established a reputation for manufacturing bullets which are of the highest quality and consistently more accurate than any other bullet on the commercial market.

Sierra moved its factory from Santa Fe Springs, California to Sedalia, Missouri two years ago. Moving to the heartland of America has enabled us to upgrade our facilities as well as improved our response and shipping time. But it's the people that insure our "Tradition of Precision" will continue on for future generations.

Sierra Bullets|R~ is very proud of its new work force. Our people are conscientious and dedicated to providing the finest products available today. It is because of our unique manufacturing process and the commitment to quality of our people that Sierra Bullets|R~ and only Sierra Bullets|R~ publishes the tolerances you have come to expect, | or -~ 0.3 grain weight for match bullets, | or -~ 0.6 grain weight for hunting bullets, jackets concentricity of .0003" for Match bullets, and .0005" for Hunting bullets.

At Sierra we are taking the steps today to provide bullets of even higher quality tomorrow. Sierra has improved its tool and die machine shop, upgraded our quality control inspections, redesigned our process for washing and polishing bullets and improved our bullet assembly equipment. And what does all of this really mean? It means our horizons are in front of us. Sierra's now positioned to be the driving force in the bullet industry. And, our goals are clear. Sierra is ready to re-define the meaning of quality, and that's good news for you...but bad news for the competition.