Winchester: shotguns and rifles - Buyers Guide

Shooting Industry, March, 1992

Quality is its own truth. The great response you, the gun buying public, have shown for our shotguns and rifles this past year is very gratifying. It is apparent that our new models and the recent technical and quality improvements we have made is what you are demanding.

At U.S. Repeating Arms dramatic change surrounds us. It has taken many forms and has revolutionize the way we do business. During the past year we have initiated many technological innovations, implemented organizational restructuring and vigorously pursued the globalization of our markets. Thanks to the efforts of a dedicated group of people who have accomplished extraordinary feats by implementing new manufacturing and marketing techniques in the span of less than one year, our long-term corporate goal of returning Winchester brand shotguns and rifles to their place of prominence is proceeding ahead of schedule. We at U.S. Repeating Arms Company recognize and accept the challenge of being innovative and producing the type of firearms that you will want well into the next century.

We are investing millions of dollars in new technology and modern production methods to meet your demands for precision engineered guns made of the best munitions grade materials. Our paramount commitments is to give you, today's shooter, the best made shotguns and rifles for your money.

The current models of Winchester guns are examples of how, through our new corporate philosophy, we can produce a superior product with the finest material at a very competitive price. The new guns offered in this 1992 Winchester gun catalog represent both the new dynamic innovative approach to demands of the gun market and are proof of how well made products can be engineered, designed and manufactured competitively in the U.S.A.

We will continue to put emphasis on building a stronger more market responsive company capable of giving you sporting arms of the utmost quality and performance.

Hand Crafted Custom Guns

For more than a century, Winchester custom-made guns have been prized by those who seek personalized gunmaking excellence. This tradition is continued with today's Winchester shotguns and rifles which can be individually tailored to the specifications of discriminating sportsmen. These superb guns are personalized and handicrafted by the expert gunsmiths of the Custom Gun Shop.

Custom Winchester Model 70 Rifles are available as shown in Custom Grade and Custom Express. These exquisite custom rifles can be further embellished and personalized at additional cost.

At additional cost, your own special sporting can be crafted with decorative hand engraving, inlaying of precious metals, custom stock and wood carving.

The following Winchester rifles and shotguns can be custom made to owner specifications by special order. Model 70 bolt action rifles, Model 94 and Model 9422 lever action rifles in their various calibers.

Due to a strong demand for guns from The Custom Shop, many models are subject to lengthy lead times. Please place your orders early to insure delivery when needed. Please consult with your local retail dealer about placing your order.

Renowned for their innovative designs, consumate craftsmanship and rugged reliability, Winchester guns played a decisive role in our nation's history. Filled with nearly three hundred specially commissioned color photographs which showcase unique, custom-crafted masterpiece, plus scores of historical illustrations, Winchester tells the fascinating story of the gunsmiths and gunmen who forged the Winchester legend -- from the famous Model 1866 lever-action repeating rifle to the U.S. Army's BAR and Ml carbine to Winchester's celebrated shotguns and sporting rifles. Published during the 125th anniversary of the Winchester, this stunning book makes an extraordinary gift for gun enthusiasts and collectors everywhere.

The Book

416 pages - 11"x8-1/2" - $65.00 Published by Random House, Inc.

Available at your local bookstore

Or call 1-203-245-3515

(Not available from Factory)

Model 70 Stainless Rifle

Today many shooters demand a low maintenance yet durable bolt action rifle. New for 1992 is the Winchester Model 70 Stainless rifle with a rugged synthetic stock. The combination of the low maintenance stainless steel barreled action with its gray mate finish and the weather resistant composite stock gives today's hunter a very durable bolt action rifle with famous Winchester Model 70 engineering and reliability.

The high-tech fiberglass and graphite impregnated composite stock with its contour rubber recoil pad offers the shooter optimum durability and performance.

A precise stainless steel barrel is mated to a machined stainless steel bolt. In addition the follower and many other smaller parts are also made of stainless steel. This is to insure that the rifle indeed has low maintenance.

This premiere mountain rifle with its synthetic stock allows the hunter to traverse the most rugged terrain in search of elusive game without having to worry about damaging the stock or moisture affecting the accuracy.