Hauling Buns

Prepared Foods, Oct, 2001

One of the food industry's most enduring icons (and without doubt one of its most successful marketing efforts) is celebrating its 65th anniversary. However, this industry stalwart will not be found in the grocery aisles.

No, this legend will be touring the roads, much like it has since its debut in 1963. The Oscar Mayer Wienermobile has seen significant changes since that time but still manages to fulfill its objectives--bringing smiles to families and, of course, spreading the word about Oscar Mayer hot dogs.

"Over the years, the world-famous Wienermobile has undergone many changes", says Jane Hilk, senior business director with Oscar Mayer, "from the original 13-foot-long hot dog to today's technologically advanced 27-foot vehicles. That tradition of traveling throughout the country continues today, bringing smiles to people of all ages."

Currently, Oscar Mayer employs a fleet of Wienermobiles and Oscar Mayer Hotdoggers, the staff onboard the traveling hot dogs.