Sweet sunrise

Prepared Foods, Nov, 2002

Appealing to consumers' sweet tooth, manufacturers are focusing on that craving for sugary sweets--even at breakfast. Pillsbury is featuring some goods that may appeal to kids and adding bright colors to catch their eyes.

Its Toaster Strudel brand has added flavors like Kiwi-Strawberry and Watermelon flavors (made with real fruit juice) to its line. The frosting packet that comes with them is a bright green. The Kiwi-Strawberry product has both a red and green filling component inside the pastry. A 6-ct. carton retails for $2.29. Also sweetening mornings are a variety of cereals. Extreme Creme Oreo O's cereal is newly formulated in Canada, and Count Chocula is now being made with Hershey's-brand Cocoa in the United States.