Food Industry
Industry: Email Alert RSS FeedIngredients in use: lecithin
Prepared Foods, Nov, 2002 by Claudia D. O'Donnell
"All-natural" Choices
A "natural slimming system" is part of the description for Kellogg USA's, Battle Creek, Mich., Kashi Go Lean All Natural Frozen Waffles.
The term "slimming," popularly used in the U.K. on products for dieters, is creeping into use in the U.S. Perhaps it carries the message of "lowfat" or "diet," without invoking the lower sensory quality with which such products often are associated.
The waffles, in original and blueberry varieties, provide "8g of protein and 6g of fiber without hydrogenated oils, high fructose corn syrup, or highly refined sugars." The 9-oz. boxes retail for about $2.59.
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The ingredient statement of the "all-natural" product showcases a careful selection of good-for-you and functional ingredients in the "original" variety: water, wheat flour, whole wheat flour, soy protein isolate, evaporated cane juice, red wheat bran, oat fiber, expeller pressed canola oil, chicory root fiber, Kashi seven whole grains & sesame flour (stone ground whole: oats, long grain brown rice, rye, hard red winter wheat, triticale, buckwheat, barley, sesame seeds), baking powder (baking soda, sodium acid pyrophosphate, monocalcium phosphate), natural flavors, soy lecithin, egg white powder, whey powder.
Lecithin has been used in baked goods probably longer than any other emulsifier. In lower-fat products, emulsifiers, in general, assist by possessing fat-like properties, including their dispersing effects, hydration and water-binding abilities. They function, in part, by dispersing and reducing the size of the fat globules that are present.
"Lecithin" fits well into the ingredient statement of all-natural products. The functionality of lecithin can be altered or improved for some applications by physically fractionating the crude lecithin into various components, or by enzymatically altering the molecule.
For example, monoglyceride emulsifiers are effective anti-staling ingredients in baked goods when their fatty acid chain moves inside the helical structure of a starch amylose molecule. Similarly, when one of the fatty acids of lecithin is removed--leaving one remaining--the modified lecithin also can assist with preventing the retrogradation of amylose molecules, and thus reducing staling.
(Non)-Bloomin' Chocolate
Lecithin often is found in chocolate confectionery. In confectionery coatings, emulsifiers work to inhibit "bloom," the migration of fat onto the surface of product, resulting in a thin, whitish-appearing layer.
Trader Joe's, Monrovia, Calif., just launched Chocolate Covered Peanut Butter Pretzels. A 12-oz. foil-lined plastic bag retails for $2.99. Soy lecithin is identified as one of six ingredients in the product's milk chocolate coating.
This product follows on the heels of a similar, non-chocolate-coated product by Nestle USA, Glendale, Calif. That company rolled out Peanut Butter Pretzel Flipz in late spring of this year. The product sports the Rold Gold logo and a statement that the product is "peanut butter fudge covered pretzels" on the package. The coating contains (among other things), partially defatted ground roasted peanuts, skim milk, corn syrup, salt, less than 1.5% hydrogenated palm oil, milk-fat, and soy lecithin. A 7.05-oz. bag retails for $0.75.
Crispy Thins
"Oven-baked like a cracker but crispy like a chip." Nabisco, East Hanover, N.J., is introducing Wheat Thins Crispy Thins in Ranch and Seasoned original flavors this fall. The snacks retail in an 8.5-oz. box for $2.39 in supermarkets nationwide.
The "soy lecithin (emulsifier)" found on its label is a mainstay in many Nabisco savory crackers. Also this fall, Nabisco launched the following soy lecithin-containing products:
* Ritz Cheese Sandwich Crackers in Malaysia, designated "halal' (suitable for Muslim consumption),
* Repackaged Ritz crackers (Original, Cheese, and 50% Less Fat) using the "Nabisco" name and a new global "bulls-eye" logo (products previously sold under the "Lanes" brand) and
* Nabisco Pacific sesame-flavored crackers in China that are "rich in calcium and vitamin D."
www.nabiscoworld.com/wheatthins/
Catering Comfort
Consumers increasingly are interested in comfort foods. This trend manifests itself in high-end restaurants offering meatloaf and mashed potatoes, as well as retail products that have a definite "down home" twist.
Examples of the latter can be see in Nestle USA's, Glendale, Calif., Stouffer's Family Style Recipes.
This summer, the company introduced three new frozen entrees: Chicken Cordon Bleu Pasta with chunks of chicken and ham in a cream sauce with Swiss and parmesan cheese; Potato Pot Roast Bake containing beef pieces and garden vegetables in a rich gravy topped with whipped potatoes; and last but not least, Thanksgiving Tonight with mashed potatoes, turkey, and stuffing in a rich gravy. (What's more comforting than a Thanksgiving dinner?) One 37-oz. box contains four servings and retails for about $6.33.
A close look at the ingredients in the Potato Pot Roast Bake turns up soy lecithin in a margarine component. Lecithin can play a multifunctional role in such spreads, where it helps maintain the water-in-oil emulsion. Additionally, it can assist as an anti-spatter agent, particularly in low-salt products.
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