Drinking games: the popularity of diet beverages is at an all-time high, augmented by the growing variety of effective sweeteners on the market. Yet, one segment's boon is another's disappointment, as sales of regular versions falter

Prepared Foods, Nov, 2004 by William A. Roberts, Jr.

Much of the information in this analysis comes from the Mintel report "Consumer Choices in the Beverage Aisle." For more information, contact Mintel; 351 W. Hubbard St.; Floor 8; Chicago, IL 60610; phone: 312-932-0400.

Website Resources:

www.PreparedFoods.com--Type "Mintel Reports" in the Linx search field

www.nabronline.org--National Association of Beverage Retailers (NABR)

www.nsda.com-National Soft Drink Association

www.teausa.com-Tee Association of the USA Inc.