In the cards

Prepared Foods, Jan, 2002

General Mills' Box Tops for Education program has met with great success since launching in 1996. Since then, more than $50 million has been raised to help America's schools and, now, the company has expanded the program.

The new Box Tops for Education Marketplace offers consumers a gateway to over 100 online stores, including Amazon.com, Barnes&Noble.com, EddieBauer.com and Petsmart.com. The company notes that up to 10% of qualifying purchases will be donated to the enrolled school of choice, up to $10,000 per school, per year.

Using the Box Tops Visa card, consumers can donate 1% of all purchases to a school of choice. Similar to the Marketplace, each school can earn up to $10,000, per year from cardholders' purchases.

These two new methods of contributing join General Mills' original Box Tops for Education program, which has consumers send box tops from more than 330 General Mills products. Furthermore, the additions to the program will boost the total possible contributions to $30,000 per school, per year.