The Wild Munch

Prepared Foods, Feb, 2002

Just about every other manufacturer has created a snack mix of one sort or another, so it makes sense that Frito-Lay would do the same thing. Now sold in the U.S. is Munchies Snack Mix. It combines some of its most popular non-potato products: Sun Chips, Doritos, Cheetos and Rold Gold Pretzels.

This combination allows the company to sell the snacks for a premium; the 7.75-oz. bag sells for $1.99 in supermarkets nationwide. The company has been selling this snack mix in Canada for the last two years and must have found it to be successful there.

COPYRIGHT 2002 BNP Media
COPYRIGHT 2008 Gale, Cengage Learning
 

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