Food Industry
Industry: Email Alert RSS FeedMining the Past
Prepared Foods, Feb, 2002
Coca-Cola Company has placed its extensive marketing records in an online archive, making more than 24,000 items--some dating back to 1886--accessible to its employees and agencies. The archive features video, print images and text documents, as well as information relating to the items.
Items range from calendars created by Norman Rockwell to corporate memoranda to the famous commercial which saw a chorus strive to "teach the world to sing." The digital archive has a capacity for millions of images and is accessible to approved users on their desktop through a link from Coca-Cola's intranet site.
Most RecentFood Articles
The project reflects the efforts of many companies to mine their own advertising pasts in new campaigns. Life cereal and Mr. Peanut snacks are just two examples of advertising efforts that have revived campaigns, characters or commercials from the past. Some experts believe this return to familiar icons will only grow in reaction in the wake of the events of September 11, with consumers looking for what they feel are the comforts of how life used to be.
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article



