Typhoon Blue in

Prepared Foods, Feb, 2003

Further embracing the bolder-colors-for-kids concept, Hawaiian Punch, Stamford, Conn., has a blue, berry-flavored option hitting the supermarket aisles. However, the drink maker has other features to entice shoppers to its latest offering.

Noting Berry Blue Typhoon's lack of carbonation, Tim O'Brien, Hawaiian Punch brand manager, is also quick to point out the vitamin C enrichment in this drink. Berry Blue was one of a variety of flavors tested on target consumers--namely, children aged 6-12. Of those involved in the test, 93% regarded the new flavor as "awesome," with 70% convinced to pester parents far the latest punch.

Berry Blue Typhoon is initially available only in gallon sizes and joins Green Berry Rush as Hawaiian Punch's latest launches. The emerald hue debuted less than a year ago, and Hawaiian Punch reports strong followings in the areas where it is available.