Inqredients in use: say it with cheese powder & flavoring

Prepared Foods, Feb, 2003 by Claudia D. O'Donnell

mikemccarthy@na.dragoco.com

Eatem Foods Company

800-683-2836

jgervato@eatemfoods.com

www.eatemfoods.com

HUMKO Speciality Powders

Cordova, Tenn.

423-842-4171

info@achfood.com

www.achfood.com

Kerry Specialty Ingredients

Beloit, Wisc.

800-328-7517

www.kerrygroup.com

Kraft Food Ingredients Corp.,

Memphis, Tenn.

901-381-6500

www.kraftfoodingredients.com

Wild Flavors (Canada) Inc.

905-362-4999

www.wildflavors.com

Wynn Starr Flavors Allendale, N.Y.

customerservice@wynnstarr.com

201-934-7800

www.wynnstarr.com

RELATED ARTICLE: Cutting the Cheese Powder Market

Dehydrated cheeses or cheese powders are composed of either a single cheese variety or a blend. They may be all cheese, or cheese blended with other functional ingredients such as emulsifiers, flavors, whey, caseinate and other components to help it disperse, flow freely or resist caking. Cheese powders have no standard of identity in the CFR (Code of Federal Regulation).

Snacks form the largest segment of the cheese market, but the ingredients are used in a variety of products from confectionery and desserts, which tend to use cream cheese powders, to dry mixes.

www.cheesesociety.org/--Keyword searchable website of the American Cheese Society

www.doitwithdairy.com/ingredients/cheese/incheedef.htm--DMI

Going Global

Playing with your food (a.k.a. interactive foods) is encouraged by, REM Corporation's Nooda Crunch Introduced in the Philippines in December of 2002 the cheese-flavored ready-to-eat noodle snack is to be crushed mixed and shaken before the 40g for bag pack is opened it is also available in barbecue and pizza flavor.

The first seven ingredients listed are wheat flour oil, cheese powder, salt monosodium glutamate and say sauce. The product also is positioned as vitamin and mineral fortified.

Koikeya Japan introduced Spicy Cheece Tortilla Chips under the Dor Iaco brand in October last year. A glance at the ingredient legend shows an intriguing set of ingredients to please the palate Non-GMO corn starts the list followed by oil and then cheese powder. Hydrolyzed protein meat extract powder (chicken and pork) flavorings and seasonings with amino acids support the savory flavor system. However sweetness is added with a touch of sugar and by stevia and licorice bath plan extracts that enhance the perception of sweetness.

Minneapolis, Minn-based Schwan's with familiar pizza brands such as jony's and Red Baron has introduced numerous pizzas into the U.K. market in the last two years. Scrambles under its Chicago times brand is a bit different introduced in the spring of 2002 it hopes to capture some of the frozen break fast foods market notes the GNPD. Made with scrambled egg and cheese in a deep dish pizza like crust it is available in Bacon and Sausage. The bacon version contains a number of cheese-based ingredients including 5% "red Cheddar cheese." 5% processed cheese and cheese powder. With two microwaveable pieces per box it is priced at [pounds sterling]1.99 - or about U.S. $3.10.

PHOTO'S COURTESY OF MINES GLOBAL NEW PRODUCTS DATABASE