Stick it to me

Prepared Foods, Feb, 2005

Peanut butter normally comes in a jar for spreading onto bread or crackers. When cooking with peanut butter, it often can be a mess to scoop and measure to get the right amount. Now, J.M. Smucker (Orrville, Ohio) has introduced Jif Peanut Butter in pre-measured sticks of one cup each. Just like wrappers for margarine, the peanut butter stick containers are conveniently marked so that only the needed portion can be removed. Each individual one-cup portion comes in a foil container with a plastic lid.

The packaging is a logical extension for the company, which also offers its Crisco shortening in similar sticks. Recipes on the wrapper give specific instructions for using both the Jif and the Crisco baking sticks. Not surprisingly, the product sells at a significant premium (in line with Jif peanut butter).

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