On-the-go yogurt

Prepared Foods, March, 1999

* Tradenamed GO-GURT[TM], the stick-pack portable yogurt product from General Mills - Yoplait USA is proving to be a hit with consumers, especially kids. Innovative from both a formulation and packaging standpoint, the product is designed to be eaten refrigerated, frozen or thawed. The 2.25-oz. film tube provides easy grip, easy storage in lunch boxes, and an easy-open feature. No spoons or straws are needed.

Currently rolling out into national markets, the GO-GURT line includes eight fun flavors - Berry Blue Blast, Chill Out Cherry, Paradise Punch, 'Rad' Raspberry, Strawberry Banana Burst, Strawberry Kiwi Kick, Strawberry Splash and Watermelon Meltdown. Marketing Manager Karen Kelly Wilber predicts, "With the introduction of GO-GURT, we are going to grow the yogurt category by bringing new kids and new eating occasions to yogurt."