McNeil Specialty Products Co

Prepared Foods, March, 2001

The "Made from Sugar, So it Tastes like Sugar"[R] No Calorie Sweetener

Splenda[R], the brand name for sucralose, is achieving broad acceptance as a no calorie sweetener. Now used in over 500 foods and beverages world-wide, Splenda[R]'s success is fueled by its unique combination of great taste and stability:

Taste. Splenda[R] is the no calorie sweetener that is made from sugar, so it tastes like sugar. Because of its great taste, in just a few months since being launched in the U.S.A. as a tabletop product, Splenda[R] has gained great acceptance.

Stability. Incredibly stable in manufacturing and on the shelf, Splenda[R] stands up to high temperature processing.

Safety. Splenda[R] also maintains an excellent safety profile. Its safety is supported by 20 years of research and many years of domestic and international experience.

As an ingredient, Splenda[R] can be used alone or blended in low and/or sugar-free foods or beverages.

Splenda[R] is the first product from McNeil Specialty Products Company, whose mission is to develop and market innovative food ingredients that help consumers control, maintain and improve their health.