Turned upside down

Prepared Foods, May, 2003

Could upside-down packaging labels be among the next big trends? Dr Pepper/7Up (Plano, Texas) launched an upended version of mainstay 7Up last year, and in the woke of dnl's success, a sibling is taking the some course.

Now, Snapple Beverage Group (White Plains, N.Y.) has debuted its new Kiwi Teawi Iced Tea with an upside-down label. Dr Pepper/7Up and Snapple are both under the Cadbury Schweppes umbrella.

The new launch is a further use of the Kiwi flavor at Snapple, whose Kiwi Strawberry juice drink has proven popular. Kiwi Teawi is a light, kiwi-flavored iced tea, the first of its kind, according to the company. All-natural and real-brewed, Snapple's new iced tea is available in convenience stores and supermarkets.

In other Snapple news, the company has introduced a line of meal replacement beverages. The Snapple a Day line includes peach, strawberry banana, and tropical blend flavors that are 99% fat free and enriched with 24 essential vitamins and minerals.