Double dipping

Prepared Foods, May, 2005

In an attempt to keep up with the Joneses in the convenience and on-the-go arena, Kraft Foods North America (Northfield, Ill.) recently merged its Handi-Snacks and Oreo brands to create Handi-Snacks Oreo Cookie Sticks 'n Creme Snack Packs. The single-serve pack contains Oreo chocolate cookie sticks and a tub of vanilla creme. In the past, many varieties of Handi-Snacks have emerged, ranging from pretzels to crackers to breadsticks. However, never before has Oreo been brought to this brand.

This is another move on Kraft's part to extend its Oreo brand further. The on-the-go children's snack (or, in some cases, dessert) is ideal for lunchboxes, as well as for controlling portions. Each snack pack contains five servings.

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