A splash of flavor

Prepared Foods, May, 2005

Joining the myriad of flavored waters already on the market is PepsiCo's (Purchase, N.Y.) release of its new Aquafina FlavorSplash Flavored Water. Flavored with the likes of raspberry, wildberry and citrus, the water is intended as a complement to Gatorade's (Chicago) Propel Fitness Water. with FlavorSplash positioned for refreshment and Propel having a fitness positioning. FlavorSplash is touted as being naturally flavored and free of sodium, sugar, carbohydrates and calories.

This is not Aquafina's first attempt to release a non-carbonated flavored variety of its well-known water brand, as early 2002 saw the introduction of Aquafina Essentials, a vitamin-enhanced flavored water. This new product is different, as it is not fortified with vitamins.

[ILLUSTRATION OMITTED]