Pouring it on

Prepared Foods, July, 2004

General Mills (Minneapolis), which has one of the mainstay ready-to-use frosting brands (Betty Crocker), has made the product even simpler for consumers. With other ready-to-use frostings, consumers must stir up the product to lighten it a bit, and then use a knife or spatula to spread it on cake, cupcakes, cookies, or other foods.

Its newest product, Pour & Frost, is intended to do just what it says. It is a convenient, pourable frosting specifically designed for the microwave. Just heat, pour and spread easily across a 13 x 9-in. cake. The product comes at a good time, as consumers bake and tote cakes to picnics, family reunions and various summertime parties. It comes in three flavors: vanilla, chocolate and milk chocolate. A 15-oz. container retails for $1.79. Now all we need is a cake that cuts itself.