A little bit sweet, a little bit salty

Prepared Foods, July, 2004

General Mills' newest snack mix is Sweet 'n Salty Caramel Crunch. Featuring the usual suspects for Chex mix (Chex cereal and pretzels), the product also contains sweet cinnamon-roll shaped crunchy bits. The company positions it uniquely, prominently mentioning 60% less fat than regular potato chips. It probably could be more favorably compared to Crunch 'n' Munch or Poppycock, which are two of the original sweet-and-salty snacks on the U.S. market. The bag of Chex Mix can be purchased in 8.75- and 20-oz. packages; the smaller package sells for $2.59.

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