The all-natural route

Prepared Foods, July, 2004

As companies seek to capitalize on The high-protein nature of peanut butter (tying in to low-carb diets), there has been some renewed interest in the savory spread. Kraft Foods Canada (Don Mills, Ontario) has introduced an all-natural peanut butter. Kraft, not always known for the perceived healthfulness of its products, takes a different approach with its peanut butter.

There is one unique point of difference, however. Most natural peanut butters are geared to an adult audience, who might be more willing to forego the sweetness of traditional peanut butters. This one, judging by its graphics, is positioned toward kids. The company says it is made from quality peanuts that are roasted to perfection before being blended and sealed in the jar. A close look at the ingredient statement reveals just one ingredient--peanuts. The 750g jar sells for C$4.49 ($3.30) and, like other all natural peanut butters, must be refrigerated after opening.

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