Ribbit, Ribbit

Prepared Foods, August, 2001 by Lynn Dornblaser

That is the sound frogs would make, but it is also the name of the newest product from Farmland Foods, Kansas City, Mo. Ribbits are pork brisket tips that look a bit like spareribs and come in several flavors: Teriyaki, Spicy Buffalo Style and Barbecue. Like other refrigerated meat-in-sauce products, they come in a plastic lidded tray and are microwaveable.

The concept is a direct competitor to the Hormel products on the market that offer consumers a quick and convenient meal center. The price is competitive, too, with a 32-oz. tray selling for about $7.50.

All consumers have to do is heat it and add a side dish or two. This kind of concept seems to be the new type of convenience food--one that helps prepare a meal but allows a fair amount of customization and personalization for the consumer. This product is also super-convenient for foodservice operators, who can choose this item to heat and serve to consumers.