New products conference

Prepared Foods, August, 2003

BUSINESS NEWS PUBLISHING

MINTEL

Sunday, September 14, 2003

11:00a.m.-4:00 p.m.                 Registration

Start Time: 12:30 p.m.       NPC Golf Tournament
                        Sponsored by Chr. Hansen

The Breakers West Course

The championship Breakers West Course is
surrounded by 719 acres of lush foliage and wildlife.

12:00 noon-4:00 p.m. Deep Sea Drift Boat Fishing
                             Sponsored by Rhodia

Please join us for a relaxing fishing adventure. The
Gulf Stream comes to its closest point of land around
Palm Beach, providing excellent fishing.

12:30 p.m. 5:00 p.m.    Pre-Conference Workshop:
               Increasing the Odds on Innovation
[NEW] Presented by Scott Lutz, former-CEO of 8th
       Continent, a joint venture between DuPont
           and General Mills, and Founder of his
                          new company, Inc. Spot

Need to inject a new culture in your product
development program? Curious how to leverage
your core competencies? Wondering if your company
cart ever be agile again?

Prepared Foods" Pro-Conference Workshop was
designed solely to help you solve the mysteries of
increasing your odds of introducing successful new
products.

Built around an intriguing mixture of classroom
presentations, interactive exercises, and case history
studies, Scott Lutz's intensive and highly personalized
program absolutely guarantees you a thought-provoking
and profitable afternoon.

Prepared Foods' Pre-Conference Workshop offers you
and your entire team a powerful and highly interactive
opportunity Reservations at Scott Lutz' Workshop are
limited, so make your teams' reservation today.

7:00 p.m.-9:00 p.m.            Welcome Reception
                           Sponsored by Sensient

Network with the industry's movers and shakers in a
relaxed setting. Make the personal connections that
will enhance your conference experience.

Monday, September 15, 2003

7:00 a.m.-4:30 p.m.                 Registration

7:30 a.m.-8:30 a.m.        Continental Breakfast
             Sponsored by Cargill Specialty Oils

8:30 a.m.-8:45 a.m.                      Welcome
   Peter Havens, Group Publisher, Prepared Foods
   and Lynn Dornblaser, Editorial Director, GNPD

8:45 a.m.-9:45 a.m.             Keynote Address:
   "Women are from Venus, Men are from Mars, But
     to Which Planet is This New Product Going?"
                     Sponsored by Humko Products

Keynote Speaker: Tim Straus,
Principal, Marketing Officer,
The Turover Strauss Group

Do we really know who our consumer is? It no longer
suffices to understand just the demographics; we
must know about lifestyles, attitudes and household
compositions. Gain key insights into identifying yet
customers and their views on new products before
you launch your next food or beverage product.

9:45 a.m.-10:15 a.m.           Refreshment Break
                   Sponsored by Do it with Dairy

10:15 a.m.-11:00 a.m.     Maximizing New Product
                             Development Success

Speaker: James Hastings, VP R&D, Heinz

Heinz took ketchup and added color and flavor, put
Tuna in pouches, cinnamon on fries, and Jack Daniels
in grilling sauces--these are just a few of the new
his product ventures that made H.J. Heinz Prepared Foods
2002 New Products Company of the Year.

11:00 a.m.-11:40 a.m.         Minimizing Product
    Liabilities at the Product Development Stage

Speaker: Richard S. Silverman, Senior Partner,
Hogan& Hartson, L.L.P.

Specific steps to take during a product's R&D stages
to minimize the risk of lawsuits and protect your
company's brands and reputations.

11:45 a.m.-12:45 p.m.                   Luncheon
              Sponsored by Griffith Laboratories

1:00 p.m.-1:40 p.m.          Culinary Trends and
                    Their Impact on New Products

Speaker: Ray Sierengowski, CCE/CCC, Corporate
Research Chef/Lead Scientist R&D, Kellogg's
Company

Today's haute cuisine influences will be on tomorrow's
dinner plates. Here's a peek at who's who and what's
being served among the trend-setting restaurants today.

1:40 p.m.-2:20 p.m.              The Supermarket
                                Bestsellers List

Valerie will review the most successful new food &
beverage products to hit supermarkets in the past
year, based on IRI retail sales tracking data. It will
highlight categories where innovation is driving strong
growth and other categories where more innovation is
needed--and why.

Speaker: Valerie Skala, Vice President, Analytic
Management and Development, Information
Resources, Inc.

2:20 p.m.-2:50 p.m.            Refreshment Break
              Sponsored by Dairy Management Inc.

2:50 p.m.-3:40 p.m.          Global New Products
                                    Presentation

To provide you an edge in achieving new product
success, this presentation highlights innovative and
trend-setting products chosen from newly introduced
foods and beverages in over 40 countries.

Speakers: Lynn Dornblaser and David Jago, Editorial
Directors, GNPD

3:45 p.m.-4:30 p.m.                   Global New
                               Products Sampling

Taste dozens of new and exotic packaged food and
beverage products shipped in from over 15 countries.

Presented by: Lynn Dornblaser and David Jago,
Editorial Directors, GNPD

6:00 p.m.-7:00 p.m.           Cocktail Reception
                 Sponsored by Hormel Foods Corp.

7:00 p.m.-7:30 p.m.     The Spirit of Innovation
                                           Award
                [NEW] Sponsored by Ventura Foods

Recognize industry-nominated innovative product
development teams that have introduced a new
product for the foodservice and retail channels.

7:30 p.m.-9:30 p.m.                Awards Dinner
                      Sponsored by Ventura Foods

Tuesday, September 16, 2003

7:30 p.m.-8:30 p.m. Continental Breakfast Buffet
                     Sponsored by Tree Top, Inc.

8:30 a.m.-9:10 a.m.   Meeting the R&D Challenges
                        of the Foodservice Trade

Speaker: Bob Wotzak, VP R&D, Chef Solutions
www.chefsolutions.com

Demanding, knowledgeable customers, tight R&D
budgets, maximizing supplier relations--all are
challenges faced by foodservice companies.

9:10 a.m.-9:50 a.m.             Lessons Learned:
                    Prime-timers and Young Teens

Speakers: Bryan Urbick, Director of Research
www.consumer-knowledge.com

A group of young Teens and Prime Timers will present
unedited views of their evaluation of new products.
Cut through the melee of information and benefit
from a real, live and interactive "case study" involving
a supemarket shopping experience. An interactive
question-and-answer session in which the audience
has a unique opportunity to ask questions that matter
to them will follow.

9:50 a.m.-10:20 a.m.           Refreshment Break
                        Sponsored by Kemin Foods

10:20 a.m.-11:50 a.m.        Through Their Eyes:
        Prime-Timers and Young Teens (Continued)

Facilitators: Bryan Urbick, Director of Research, and
Abel Westerhof, Consumer-Knowledge Centre
www.consumer-knowledge.com

12:00 a.m.-1:15 p.m.                    Luncheon
                  Sponsored by The Solae Company

1:30 p.m. 2:15 p.m.      The Hidden Baby Boomers
                               --Hispanic Trends

!Hola! Do you know your newest target market? With
over 37 million Hispanics in the U.S., the largest
minority of consumers aged 5 and under will soon
dominate. This presentation examines the Hispanic
youth population, its complexities, and its ability to
drive food trends.

Speaker: Marcia Mogolonsky, author of Everybody
Eats: Supermarket Consumers in the 1990s

2:00 p.m.-2:35 p.m.    The Starbucks Perspective

A brand-driven retailer provides an inside look at the
process used to define, develop and commercialize a
new product launch.

Speakers: Larry Wu, Director of Product
Development and Tom Bars, Director, Hot Beverage
Category, www.starbucks.com

2:35 p.m.-3:05 p.m.            Refreshment Break
                        Sponsored by Kemin Foods

3:05 p.m.-3:40 p.m.     An Integrative Approach:
             A Case Study from Cadbury Schweppes

An international manufacturer discusses product,
package and manufacturing challenges and the strategies
taken in the global launch of its 24-7 product.

Speaker: Colin Gutteridge, Director, Confectionery
R & D, Cadbury Schweppes

3:40 p.m.-4:15 p.m.    Tecent Launches Exemplify
                      Tyson's Take on Innovation

Speaker: Craig Bacon, Senior Director of Research &
Development, Tyson Foods

6:30 p.m. to 9:30 p.m.             Sunset Cruise
                                      and Dinner
                     [NEW] Sponsored by Sargento

Networking moves into high gear among Florida's
Intercoastal waterways. Continue making key
business contacts with great food, cocktails and music
in a relaxed, unforgettable setting.

Wednesday, September 17, 2003

8:00 a.m.-9:00 a.m.        Continental Breakfast

9:00 a.m.-9:45 a.m.            Do Consumers Want
                      "Healthy" From Your Brand?

Forcing consumers to make difficult decisions through
tradeoff analysis exposes what they truly value.
Healthy You!, a consumer research study, will tell us if
consumers of many well known brands are driven by
healthy.

Speaker: Stacey Zawel, MangoLogic
www.mangologic.net

9:45 a.m.-10:30 a.m.               Moving to the
                                Foodservice Beat

What new products have been added to the menus
of the top 200 restaurant chains? Hear what chain
operators are doing creatively to bring together
flavors, ingredients and cooking techniques. An
analysis of new menu items by chain, market segment
and meal part will be provided.

Speaker: Diane Fox, Food Beat, Inc.
www.foodbeat.com

10:30 a.m.-11:00 a.m. GNPD New Products Send Off

A brief thank you will be given to attendees, plus
selected product samples from GNPD's new product
session will be available to take back to work.