Like Spinach for Seafood

Prepared Foods,  Sept, 2005  

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Ready, kids? Alright, who lives in a pineapple under the sea?

   SpongeBob SquarePants/
   Absorbent and yellow and
   porous is he ...
   SpongeBob SquarePants/
   With carrots and spinach is
   where he will be ...

Okay, that last part may not be part of the theme song to Nickelodeon's (New York) SpongeBob Squarepants, but it certainly would fit, since the children's entertainment brand has joined with Grimmway Farms Inc. (Di Giorgio, Calif.) to include the nexus of nautical nonsense on baby-cut and peeled carrots. Actually, SpongeBob will be on quite a few fruit and vegetable packages in coming months. Boskovich Farms (Oxnard, Calif.) is adding him to bags of spinach, while he also will be on bags of fruit from LGS Specialty Sales (Bronx, N.Y.).

The Grimmway and LGS deals also call for other Nickelodeon characters to grace packages, including Dora the Explorer, Sportacus and Stephanie from Lazytown, as well as characters from Blue's Clues and The Backyardigans.

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