Drinkable Breakfast Yogurt

Dairy Foods, March, 2001

* Company: The Dannon Co.

* Location: Tarrytown, N.Y.

* Introduced: January 2001

* Details: Getting a smooth start to the day just got a lot easier with Dannon Frusion [TM] fruit 'n' yogurt smoothie. This new convenience product combines real fruit, fruit juices and low-fat yogurt making it a delicious breakfast experience. One 10-oz serving contains 25% of the Daily Value for calcium, 270 calories and 3.5g fat. Contoured bottles feature full-bodied shrink sleeves to help grab consumers attention in impulse markets.

* Distribution: Refrigerated juice section of c-stores in New England, New York, Los Angeles and San Diego

* Frusion comes in three flavors: Banana Berry, Peach Passion Fruit and Wild Berries. It is packaged in easy-to-grip, 10-oz recyclable plastic bottles and sell for about $1.49.