the scoop on ICE CREAM

Dairy Foods,  March, 2001  by Kevin T. Higgins

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Feeding America's Sweet Tooth
Frozen dessert sales in supermarkets, by category
                        Dollar sales  Change from  Unit sales
                         in millions         1999      change
1. Ice cream                $4,027.3         3.5%        2.7%
2. Novelties                $1,800.6         3.3%        2.2%
3. Frozen yogurt/tofu         $229.6       -11.5%      -12.9%
4. Sherbet/sorbet/ices        $183.2        -5.7%       -7.1%
5. Ice cream/
ice milk desserts             $113.2         3.2%      -12.0%
6. Ice pop novelties           $44.0         3.3%        2.2%
Total sales:                $6,397.9         2.5%        1.5%
52 weeks ending Dec. 31, 2000
Source: Information Resources Inc.
                  America's Favorite Ice Cream Brands
                      Dollar sales  Change from  Unit sales
                       in millions         1999      change
1. Private label            $910.7        -3.5%       -5.3%
2. Breyer's                 $485.8        -2.6%       -1.4%
3. Dreyer's/Edy's           $403.3         0.6%        0.2%
4. Blue Bell                $227.4         4.1%        3.2%
5. Haagen-Dazs              $181.8           3%        1.3%
6. Ben & Jerry's            $149.6        -6.2%       -6.4%
7. Well's Blue Bunny        $113.3        22.9%         22%
8. Turkey Hill               $98.7        -4.4%       -0.8%
9. Dreyer's/
Edy's Grand Light            $91.4         3.7%        2.6%
10. Healthy Choice           $85.7        -7.6%       -9.2%
11. Breyer's
Ice Cream Parlor             $70.8          N/A         N/A
12. Dreyer's/
Edy's Dreamery               $66.4         162%      159.9%
13. Kemps                    $64.7         1.6%       20.3%
14. Mayfield                 $59.8        26.9%         23%
15. Dreyer's/
Edy's Homemade               $57.9        -5.4%       -2.9%
16. Friendly                 $57.3         0.1%        1.4%
17. Dreyer's/
Edy's Presents               $43.6          N/A         N/A
18. Pet                      $38.2        24.6%       20.5%
19. Deans
Country Charm                $37.6          -8%       -3.8%
20. Starbuck                 $32.9       -11.9%      -11.2%
Category total:           $4,027.3         3.5%        2.7%
52 weeks ending Dec. 31, 2000
Source: Information Resources Inc.
Going, going
Supermarket Sales Performance for Selected Frozen Desserts
      Sherbet/sorbet  Frozen yogurt
1997  $199.3 mil.     $359.7 mil.
1998  $196.6          $301.5
1999  $192.7          $260.0
2000  $183.2          $229.6
Source: Information Resources Inc.
How the Other Half Buys Ice Cream
Supermarkets are the primary distribution point for frozen
desserts, but the importance of other channels is growing.
Other [*]:     9.9%
Vending:       4.4%
Convenience
stores:        7.1%
Scoop shops:   24.5%
Supermarkets:  54.1%
(*.)includes drug stores, club stores, foodservice,
insitutional sales
Source: Market Facts
                 Novelty Kings in Your Grocer's Freezer
                         Dollar sales  Change from  Unit sales
                          in millions         1999      change
Vendor
Good Humor/Breyers             $408.5         6.3%        4.5%
Nestle USA                     $232.6         2.4%        3.3%
Mars Inc.                       $93.3         0.3%       -3.9%
Wells                           $89.4        20.3%       21.9%
Haagen-Dazs                     $52.4         9.6%        9.1%
Eskimo Pie Corp.                $49.3         4.5%        4.9%
Dole Packaged Foods             $48.7        -3.6%       -5.6%
Blue Bell Creameries            $41.0         4.2%        1.5%
Private-label copackers        $291.4           1%       -1.7%
Total supermarket
novelty sales:               $6,397.9         2.5%        1.5%
52 weeks ending Dec. 31, 2000
Source: Information Resources Inc.
Frozen Dessert's Y2K Report
Category production in 1,000 gallons
                          2000       1999  Change
Hard ice cream         869,422    866,201    0.4%
Lowfat ice cream       384,357    393,651   -2.4%
Nonfat ice cream        32,489     34,709   -6.4%
Sherbet                 50,853     51,962   -2.1%
Frozen yogurt           89,125     94,675   -5.9%
Mixes for
frozen products [*]    817,724    818,575   -0.1%
Total                2,243,970  2,259,773   -0.7%
(*.)includes mixes for sherbet, yogurt, and lowfat, nonfat and
regularfat
ice cream
Source: National Agricultural Statistics Service, USDA