Foster Farms Dairy

Dairy Foods, Oct, 2002

Now retailers and consumers alike can expect even more from Foster Farms Dairy, Modesto, Calif., which recently became a full-service provider of packaged ice cream and novelties. The company is also re-launching its own line of branded packaged ice cream. Foster Farms Dairy's newly designed half-gallon and pint ice cream packaging promotes higher visibility and stronger "premium quality" positioning. New flavors include Southern Butter Pecan, Espresso Chip, Island Coconut and Dulce de Leche.

A new full service novelty merchandising program supports top-selling brands such as Breyer's, Klondike and Popsicle, and is offered as an integral part of the Foster Farms program. A promotional freezer is also available, as well as quarterly advertising allowances.