Food Industry
Industry: Email Alert RSS FeedTwo of America's beloved cultural icons have come together in a natural marketing scheme
Dairy Foods, Oct, 2004
Two of America's beloved cultural icons have come together in a natural marketing scheme. Nabisco has placed the popular GOT MILK? trademark on one of its most popular cookies--the Oreo. America's favorite cookie--and milk's too--hit shelves nationwide in September with Oreo packages and cookies embossed with the GOT MILK? logo.
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"Oreo cookies and milk go hand in-hand--literally," says Jeff Manning, executive director of the California Milk Processor Board (CMPB). "Nothing beats an ice cold glass of milk and an Oreo ... It's a classic combination."
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