Shelf-stable Organic Flavored Milk

Dairy Foods, Dec, 2001

* Company: Horizon Organic Holding Corp.

* Location: Boulder, Colo.

* Introduced: December 2001

* Details: Organic Milk-on-the-Moo-ve is the most recent introduction from Horizon Organic. This single-serve 8-oz 2%-fat milk line comes in four flavors: Chocolate, Strawberry, Vanilla and White. Packed in metallic, octagonal containers with attached straw, the packages are easy-to-hold and transport due to the shelf-stable nature. They are sold individually for 99 cents or shrink wrapped in three-packs for $2.89. Retailers can sell the milk in either a spring-loaded merchandiser in the refrigerated dairy section or on the dry shelf with other multi-pack beverages for up to 90 days.

* Distribution: National