ADPI beefs up marketing

Dairy Foods, Dec, 2002

The American Dairy Products Institute, the leading association for processors of butter and whey ingredients, has retained Slack Barshinger as its agency of record. The agency will work with ADPI to promote member products and provided up-to-date industry information through multiple marketing avenues beginning with a redesigned Website set to launch later this year.

ADPI recently relocated its headquarters to Elmhurst III.