Ice Cream Lover's Survey marks launch of Pillsbury products

Dairy Foods, Feb, 2005

MINNEAPOLIS -- Women are nearly three times more likely than men to use a bowl of ice cream to console themselves after a breakup or disappointment--and half of all Americans, whether male or female, confess to "bonding" with their significant other over ice cream.

Those are among the findings of the 2005 "Pillsbury Ice Cream Lover's Survey" investigating America's frozen dessert eating habits. It's part of the nationwide launch of new Pillsbury Ice Cream. The seven flavors--ranging from Turtle Fudge Brownie to Peanut Butter Fudge Chunk Ice Cream--comprise the first-ever Pillsbury-branded line of premium ice cream in the 135-year history of the Pillsbury Company. The ice cream is manufactured by another Minneapolis company, Kemps.