Shining star: as health messages and foodservice success stories gain momentum milk could be the bright spot in the beverage market this year

Dairy Foods, Feb, 2005 by David Phillips

No doubt about it, 2005 could be a defining year for milk.

Quarterly Total U.S. Milk Sales

Reporting period   Dollar sales   % change   Unit sales   % change
13 weeks ended      (millions)    vs. yago   (millions)   vs. yago

12/29/02              $2,685       -5.5%       1,240        0.6%
3/30/03               $2,627       -3.7%       1,223        0.1%
6/29/03               $2,488       -2.9%       1,163       -0.7%
9/28/03               $2,570        0.2%       1,163       -2.5%
12/28/03              $2,799        4.2%       1,191        3.9%
3/28/04               $2,665        1.5%       1,164       -4.8%
6/27/04               $2,800       12.6%       1,110       -4.6%
9/26/04               $2,854       11.0%       1,130       -2.9%

Source: Information Resources Inc.

Quarterly Sales of Flavored Milk

Reporting
period           Dollar sales   % change   Unit sales   % change
13 weeks ended    (millions)    vs. yago   (millions)   vs. yago

12/29/02             $251         0.0%        141         3.0%
3/30/03              $167         2.1%        103         3.4%
6/29/03              $151         0.1%         95         0.1%
9/28/03              $154        -0.5%         95        -2.6%
12/28/03             $250        -0.5%        135        -4.6%
3/28/04              $166        -0.8%         97        -6.4%
6/27/04              $152         0.3%         87        -9.0%
9/26/04              $156         1.2%         87        -8.4%

Source: Information Resources Inc.

Quarterly Sales of Refrigerated Juices/Drinks

Reporting
period           Dollar sales   % change   Unit sales   % change
13 weeks ended    (millions)    vs. yago   (millions)   vs. yago

12/29/02            $1,009       -3.4%        437         0.8%
3/30/03             $1,038       -1.6%        447        -1.3%
6/29/03               $963       -2.2%        428        -2.0%
9/28/03               $970       -1.0%        438        -1.5%
12/28/03              $992       -1.7%        432        -1.2%
3/28/04             $1,003       -3.4%        434        -2.9%
6/27/04               $934       -3.0%        418        -2.2%
9/26/04               $928       -4.4%        424        -3.3%

Source: Information Resources Inc.

Quarterly Sales of Skim/Loat Milk

Reporting period   Dollar sales   % change   Unit sales   % change
13 weeks ended      (millions)    vs. yago   (millions)   vs. yago

12/29/02              $1,570       -7.2%        719        -0.8%
3/30/03               $1,594       -5.4%        736        -1.6%
6/29/03               $1,501       -4.5%        697        -2.3%
9/28/03               $1,548       -1.0%        694        -3.9%
12/28/03              $1,636        4.2%        686        -4.7%
3/28/04               $1,607        0.9%        698        -5.2%
6/27/04               $1,697       13.0%        668        -4.3%
9/26/04               $1,731       11.8%        683        -1.7%

Source: Information Resources Inc.

Quarterly Sales of Carbonated Beverages

Reporting period   Dollar sales   % change   Unit sales   % change
13 weeks ended      (millions)    vs. yago   (millions)   vs. yago

12/29/02              $3,315       -4.3%       1,979       -1.8%
3/30/03               $3,241       -1.4%       1,870       -1.5%
6/29/03               $3,515       -0.7%       2,035       -1.0%
9/28/03               $3,523        0.8%       2,046       -1.0%
12/28/03              $3,357        1.3%       1,953       -1.3%
3/28/04               $3,221       -0.6%       1,820       -2.7%
6/27/04               $3,507       -0.2%       1,956       -3.9%
9/26/04               $3,464       -1.7%       1,927       -5.8%

Source: Information Resources Inc.